Updated on 2022/05/23

写真a

 
ISHIZUKA Chikako
 
Organization
Academic Assembly Institute of Humanities and Social Sciences Associate Professor
Faculty of Economic Sciences Department of Interdisciplinary Economic Studies Associate Professor
Title
Associate Professor
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Degree

  • 博士(学術) ( 2018.3   新潟大学 )

  • 修士(技術経営) ( 2010.3   新潟大学 )

Research Interests

  • サービス・マーケティング

  • 消費者行動

Research Areas

  • Humanities & Social Sciences / Commerce

Research History (researchmap)

  • Niigata University   Faculty of Economics   Specially Appointed Assistant Professor

    2019.4

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  • Niigata University   Institute of Education and Student Affairs   Specially Appointed Assistant Professor

    2017.4 - 2019.3

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  • クリスチャンディオール株式会社   リテール・マネージャー

    2011.5 - 2015.5

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Research History

  • Niigata University   Faculty of Economics   Associate Professor

    2022.4

  • Niigata University   Faculty of Economic Sciences   Associate Professor

    2022.4

  • Niigata University   Institute of Humanities and Social Sciences, Academic Assembly   Associate Professor

    2022.4

  • Niigata University   Faculty of Economics   Specially Appointed Assistant Professor

    2019.4 - 2022.3

  • Niigata University   Institute of Education and Student Affairs   Specially Appointed Assistant Professor

    2017.8 - 2019.3

  • Niigata University   Institute of Education and Student Affairs Center for Cooperative Education   Specially Appointed Assistant Professor

    2017.4 - 2017.7

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Education

  • Niigata University   Graduate School, Division of Modern Social Culture

    2013.4 - 2018.3

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    Country: Japan

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  • Niigata University   技術経営研究科

    2007.4 - 2010.3

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    Country: Japan

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Professional Memberships

  • アメリカマーケティング協会(American Marketing Association)

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  • サービス学会

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  • 日本消費者行動研究学会

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  • 日本マーケティング学会

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Qualification acquired

  • 生涯学習開発財団認定コーチ

 

Papers

  • Understanding the Structure of Transaction Networks in Industrial Clusters: Exploring the Role of Brokers

    The Journal of Economics Niigata University   ( 112 )   57 - 69   2022.3

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  • Digital Servitization by Oyanagi Construction as Cutting-Edge DX for the Construction Industry: The Organizational Reform Process for Transformation and Overcoming the Paradox

    Chikako Ishizuka

    41 ( 3 )   95 - 104   2022.1

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  • Experiential Marketing of Saké: A case of reviving the tradition of “Yoshinogawa Kayoi”

    ( 111 )   39 - 51   2021.9

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    Authorship:Lead author  

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  • Sake-Marketing Communication Issues: From the viewpoint of Consumers' Attitudes and Motivations for Information-Seeking

    Chikako Ishizuka

    The Journal of Economics Niigata University   2020-1 ( 109 )   105 - 116   2020.9

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    Language:Japanese   Publishing type:Research paper (bulletin of university, research institution)   Publisher:The Society of Economics Niigata University  

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  • REGIONAL-AWARENESS PROGRAM, NIIGATA HUMAN-RESOURCE DEVELOPMENT, DEEP UNDERSTANDING AND REFLECTION, COURSE DESIGNE Reviewed

    第6   13 - 21   2019.3

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    Language:Japanese   Publishing type:Research paper (bulletin of university, research institution)  

    The present study used a rubric to evaluate the results of a new course designed to help students acquire a deeper understanding of their regional area, as well as professional skill sets which could be used in assisting the development of Niigata Prefecture. This course was established as part of a larger educational program at Niigata University designed to promote greater regional awareness in university students. The practical goal of this program is to reduce the number of Niigata residents (especially young adults) leaving their local areas to work in larger cities, by increasing their awareness of the advantages available to them in Niigata. The course required that the students first collect information about their local areas, after which they were encouraged to think more deeply about local problems during classroom lectures and group work. They were then evaluated on performance tasks consisting of group presentations about solutions to actual problems facing local area councils. Evaluation of these presentations revealed that most students had not only acquired knowledge about the problems at hand but had also deeply reflected on them and come to a personal understanding of them, thereby demonstrating the effectiveness of the course.

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  • The Role of Sales Representatives in Influencing Customer Attitudes to Repurchasing Non-Necessaries Reviewed

    2018.3

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    Language:Japanese   Publishing type:Doctoral thesis  

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  • The Concept of Luxury Products; Differentiating between Luxury Products and Luxury Brands

    ( 66 )   187 - 200   2018.3

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    Language:Japanese   Publishing type:Research paper (bulletin of university, research institution)  

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  • The process of Development of Super-Highly Involved Customers and their Importance to Luxury Brands

    ( 62 )   2016.3

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

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  • ラグジュアリー・ブランドの機能:消費者の精神的価値ならびに市場動向の観点から

    石塚千賀子

    現代社会文化研究 第61号   2015.12

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    Language:Japanese   Publishing type:Research paper (bulletin of university, research institution)  

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Presentations

  • NOVEL PARTNERSHIP BETWEEN BRANDS AND “EXTREME” CUSTOMERS

    Kei Aoki, Chikako Ishizuka

    2021 AMA Winter Academic Conference 

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    Event date: 2021.2

    Language:English  

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  • The Role of Sales Representatives and Changes in Consumer Attitudes Toward Repeat Patronage of Luxury Brand Products Invited International conference

    Chikako Ishizuka

    International Marketing Trend Conference  2020.2  ESCP Europe – Marketing Department

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    Language:English   Presentation type:Oral presentation (invited, special)  

    Venue:ESCP Europe, 79 avenue de la République, 75011 Paris, FRANCE  

    That presentation accepted for the finalists of Elyette Roux Luxury Award, which took place in Paris:
    The purpose of this study is to explore the mechanism whereby products in the Japanese Luxury Brands market that are non essential for daily life are repurchased on a frequent basis. To this end, we focus on the tripartite relationship between the luxury brand, the customer and the sales representative. We attempt to redefine the function of the sales representative from the perspective of changes in customer commitment.
    In this study, we integrate the viewpoints of Consumer Behavior, Service Marketing and Luxury Marketing, and try to derive a new concept based on qualitative research methods and a grou nded theory approach, based on the use of questionnaires, semi structured interviews and participant observation.
    In this way, we refine the notion of what constitutes a luxury product. It is thereby possible to infer constructive suggestions about custom er contact for the creation of luxury brands that are competitive in the digital age.

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  • 現代の日本におけるラグジュアリー概念の既定-21世紀の「贅沢価値」の考察- Invited

    石塚千賀子

    平成29年度 公益財団法人たばこ総合研究センター助成研究報告会  2018.10  公益財団法人たばこ総合研究センター

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    Language:Japanese   Presentation type:Oral presentation (invited, special)  

    Venue:東海大学校友会館  

    助成研究成果の報告を行った。本研究の結果からは、モノが豊かになった現代の日本において、贅沢感は、地位財の消費から得られるものではないことが示唆された。むしろ非地位財の重要性や相手の喜びが重要な決め手となることが示された。

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  • ブランド・アンバサダーの介在によるカスタマー・コミットメントの変化から

    石塚千賀子

    日本消費者行動研究学会第52回研究大会  2016.11  日本消費者行動研究学会

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    Language:English   Presentation type:Oral presentation (general)  

    Venue:専修大学  

    先の発表の続編として、なぜ顧客が変容するのかのプロセスについてM-GTAを用いてコミットメント形成のプロセスの概念化を行ったものを発表した。

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  • ブランド・アンバサダーの介在によるコミットメントの変容から

    石塚 千賀子

    日本消費者行動研究学会  2016.11 

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    Presentation type:Oral presentation (general)  

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  • ブランド・アンバサダーの介在によるカスタマー・コミットメントの移転

    石塚千賀子

    日本消費者行動研究学会第52回研究大会  2016.6  日本消費者行動研究学

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    Language:English   Presentation type:Oral presentation (general)  

    Venue:関西学院大学  

    近年のブランド研究では、ブランドと顧客の関係性が着目されている。しかし、ロイヤルカスタマーは、販売員が介在することでブランドよりも販売員により高いコミットメントを示し、ブランドは二の次になるという逆転現象を示した。

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  • ブランド・アンバサダーの介在によるコミットメントの移転

    石塚 千賀子

    2016.6 

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    Presentation type:Oral presentation (general)  

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Research Projects

  • 関川村上土沢集落におけるアクションリサーチ

    2019.7 - 2020.3

    地方自治体  新潟県 集落活性化調査研究業務 

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    Grant type:Competitive

    関川村上土沢集落における地域活性化の取り組みに関わり、その課題の明確化を図るとともに、発展に向けた施策を協創する。

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  • 創造的な人的販売を促進および阻害する組織的要因について

    2019.4 - 2023.3

    日本学術振興会  科学研究費助成事業  若手研究(S)

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    Grant type:Competitive

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  • 消費者と市民の経済思想:戦後日本社会論の再構築

    2017.4 - 2020.3

    日本学術振興会  科学研究費助成事業  基盤研究(C)

    生垣琴絵

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    Grant type:Competitive

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  • 現代の日本におけるラグジュアリー概念の規定-21世紀の贅沢価値の考察-

    2017.4 - 2018.3

    民間財団等  公益財団法人たばこ総合研究センター研究助成 

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    Grant type:Competitive

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  • 21世紀の贅沢とは何か

    2017.4 - 2018.3

    民間学術研究振興費補助金 

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    Grant type:Competitive

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Teaching Experience (researchmap)

Teaching Experience

  • マーケティング論演習

    2022
    Institution name:新潟大学

  • マーケティング論 II

    2022
    Institution name:新潟大学

  • 演習II

    2022
    Institution name:新潟大学

  • 日本酒とブランディング

    2022
    Institution name:新潟大学

  • マーケティング論特論

    2022
    Institution name:新潟大学

  • 演習I

    2022
    Institution name:新潟大学

  • スタディスキルズI

    2021
    Institution name:新潟大学

  • スタディスキルズII

    2021
    Institution name:新潟大学

  • マーケティング論

    2021
    Institution name:新潟大学

  • マーケティング論Ⅱ

    2019
    Institution name:新潟大学

  • マーケティング論Ⅰ

    2019
    Institution name:新潟大学

  • マーケティング論

    2019
    Institution name:新潟大学

  • 新潟の企業の魅力を探る

    2017
    -
    2018
    Institution name:新潟大学

  • 新潟地域の魅力を探る

    2017
    -
    2018
    Institution name:新潟大学

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Social Activities

  • 自宅待機社員に向けた自己効力感発見ウェブ・セミナー

    Role(s): Appearance, Lecturer

    株式会社 iDA  社内専用ウエブ  2020.5 - 2020.9

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    Audience: Company

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  • 出前授業「組織をマネジメントするとは」

    Role(s): Lecturer

    五泉高校  2019.11

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    Audience: High school students

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  • 経営者およびマネジメント向けのサービスに関する助言

    Role(s): Advisor

    山重株式会社  2019.7

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    Audience: Company

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  • 協創塾フォローアップ研修

    Role(s): Lecturer

    JA新潟中央会  2019.1

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  • 新潟清酒産地呼称協会 推進審議委員(外部アドバイザー)

    Role(s): Advisor

    2019

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    Audience: Company

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  • マネージャー数値管理研修

    Role(s): Lecturer

    複数ブランドの集合研修  2018.8

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  • 女性社員向けストレスマネジメントおよび自己効力感についての講座

    Role(s): Lecturer

    2018.8 - 2018.9

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    Audience: Company

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  • 管理者研修「数値管理と人材育成」

    Role(s): Appearance, Lecturer, Advisor

    八木通商株式会社  2017.7

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    Audience: Company

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  • 同友会大学

    Role(s): Lecturer

    2016.11

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    Audience: Company

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Academic Activities

  • 新潟志民委員会

    Role(s): Planning, management, etc.

    2013.3

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