Updated on 2025/10/15

写真a

 
HARADA Yoshimi
 
Organization
Academic Assembly Institute of Science and Technology Specially Appointed Professor
Faculty of Engineering Specially Appointed Professor
Title
Specially Appointed Professor
Contact information
メールアドレス
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Degree

  • Ph.D. (Management Of Technology) ( 2025.3   Institute of Science Tokyo )

  • Master of Business Administration (MBA) ( 2003.8   London Business School )

  • Bachelor of Pharmaceutical Sciences ( 1993.3   The University of Tokyo )

Research Interests

  • Healthcare

  • Innovation Science

  • Startup

  • Biotech

  • Marketing

  • Management Of Technology (MOT)

  • New Business Development

  • Alliances

  • ESG

  • Private Equity

  • Diversity, DEI

Research Areas

  • Humanities & Social Sciences / Business administration  / Management of Technology

Research History (researchmap)

  • Niigata University   Graduate School of Science and Technology, Faculty of Engineering   Specially Appointed Professor

    2025.10

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  • Niigata University   Faculty of Engineering   Specially Appointed Professor

    2025.10

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  • Eclasia CO., Ltd.   Member of the Board of Directors

    2022 - 2025.9

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  • Social Inclusion Co., Ltd.   Member of the Board of Directors

    2022 - 2025.9

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  • Polaris Capital Group   Director

    2020 - 2025.9

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  • Incyte Biosciences Japan   Head of Corporate Operations

    2018 - 2019

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  • Pfizer Japan   Chief of staff, Head of BD, Marketing Director

    2011 - 2018

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    Country:Japan

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  • Kanebo (Kracie) Co., Ltd.   Marketing Director, Executive assistant to the president

    2006 - 2011

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  • Pharmacia Diagnostics (Thermo Fisher Scientific Inc.)   Marketing Director

    2005 - 2006

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  • Boston Consulting Group   Strategy Consultant

    2003 - 2005

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  • Shiseido Company, Limited

    1993 - 2001

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Research History

  • Niigata University   Faculty of Engineering   Specially Appointed Professor

    2025.10

  • Niigata University   Institute of Science and Technology, Academic Assembly   Specially Appointed Professor

    2025.10

Education

  • Institute of Science Tokyo   Ph. D. Program (Innovation Sciences)

    2018.9 - 2025.3

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    Country: Japan

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  • London Business School   Master of Business Administration

    2001.9 - 2003.8

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    Country: United Kingdom

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  • The University of Tokyo   Faculty of Pharmaceutical Sciences

    1989.4 - 1993.3

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    Country: Japan

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Professional Memberships

  • Japan Marketing Academy

    2025.2

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  • The Japan Academic Society of Ventures and Entrepreneurs

    2018.10

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Studying abroad experiences

  • London Business School   Master of Business Administration (MBA)

    2001.9 - 2003.8

 

Papers

  • Drug Discovery Firms and Business Alliances for Sustainable Innovation Reviewed

    Yoshimi Harada, Huayi Wang, Kota Kodama, Shintaro Sengoku

    Sustainability   13 ( 7 )   3599 - 3599   2021.3

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    Authorship:Lead author   Publishing type:Research paper (scientific journal)   Publisher:MDPI AG  

    Biotech startup firms developing pharmaceutical seeds from scientific and technological innovation are burdened by significant Research & Development (R&D) expenses, long-term R&D operations, and low probability of R&D success. To address these challenges while sustainably creating innovations and new drugs, business alliances with existing pharmaceutical companies are one of the most important issues on the management agenda. The present study explores the necessity and significance of business alliances with pharmaceutical companies for the development of drug-discovery by Japanese biotech startup firms under high uncertainty. This study investigates the types of alliances to understand the origins of sustainability of these creative activities. First, we investigate and analyze the details of the partnership and its impact on the products under development based on the publicly available information of 16 drug discovery biotech startup firms in Japan that had become public since 2010. As a result, all firms continued their operations with the funds obtained from the business alliances with pharmaceutical firms at the time of their initial public offering (IPO). In addition, 56% of these firms’ alliance projects (n = 73) were seeded-out, and 32% seeded-in, indicating that they had adopted flexible alliance strategies not limited to seed-out ones. For sustainable going concern of the biotech startup business, it is valuable to consider multiple strategic options: “in-licensing and value up”, “best-in-class”, “platform leadership” and “first-in-class” depending on the characteristics of seeds and environmental restrictions.

    DOI: 10.3390/su13073599

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  • The Key Success Factors of Biotech Start-Up Firms: Characteristics and Attributes of the Management Teams of High-Performing Biotech Start-Ups Reviewed

    Yoshimi Harada, Shintaro Sengoku

    2019 Portland International Conference on Management of Engineering and Technology (PICMET)   1 - 15   2019.8

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    Authorship:Lead author   Publishing type:Research paper (international conference proceedings)   Publisher:IEEE  

    DOI: 10.23919/picmet.2019.8893765

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MISC

Presentations

  • Facilitating talent mobility to biotech startup firms

    Yoshimi Harada, Shuto Miyashita, Shintaro Sengoku

    In 2025 The International Society for Professional Innovation Management (ISPIM) Innovation Conference in Bergen  2025.6 

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    Event date: 2025.6

    Language:English  

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  • 日本における創薬系バイオベンチャーと事業提携―高い確実性と資源制約の下で存続・成長し続けるために―

    原田佳実, 仙石愼太郎

    日本ベンチャー学会第24回全国大会  2021.12 

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    Event date: 2021.12

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  • The Key Success Factors of Biotech Start-Up Firms: Characteristics and Attributes of the Management Teams of High-Performing Biotech Start-Ups

    Yoshimi Harada, Shintaro Sengoku

    In 2019 Portland International Conference on Management of Engineering and Technology (PICMET). Portland, OR.  2019.8 

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    Event date: 2019.8

    Language:English  

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  • “Why We Continue Magazine Advertising – After Winning Two Advertising Awards” Invited

    The 2nd Talk Event at the Ad Museum Tokyo  2013.2 

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    Presentation type:Public lecture, seminar, tutorial, course, or other speech  

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  • “From Points to Planes: Patient-Centric Marketing” – Panel Discussion Invited

    5th Annual Marketing Excellence Japan 2012 (eye for pharma)  2012.5 

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    Presentation type:Symposium, workshop panel (nominated)  

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  • How to Build an Effective DTC Campaign Invited

    5th Annual Marketing Excellence Japan 2012 (eye for pharma)  2012.5 

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    Presentation type:Symposium, workshop panel (nominated)  

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  • “A New Challenge in Customer Engagement – Marketing Communication Innovation and Brand Re-Creation at Kracie Pharmaceutical” Invited

    The 35th Seminar organized by the Japan Marketing Institute (JMI)  2008.7 

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    Presentation type:Public lecture, seminar, tutorial, course, or other speech  

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  • “The Day the Brand Vanished: Kracie Pharmaceutical’s Marketing Rebirth” Invited

    Yoshimi Harada

    The 12th “Chakugan Chakusou Club,” organized by Nikkei MJ (The Nikkei Marketing Journal, part of Nikkei Inc.)  2008.1 

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    Presentation type:Public lecture, seminar, tutorial, course, or other speech  

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Awards

  • 第55回雑誌広告賞金賞

    2012.11   日本雑誌広告協会  

    ファイザー

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  • JAA広告賞第52回消費者のためになった広告コンクール銅賞

    2012.10   日本アドバタイザー協会  

    ファイザー

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Media Coverage

  • 「禁煙治療」啓発 ファイザーの広告展開 Promotional material

    日本新聞協会  新聞広告報745号特集クロスメディア展開事例  2011.8

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    Author:Other 

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  • 定量化のスキルが判断能力と説得力を高めた Newspaper, magazine

    PHP研究所  戦略コンサルタントに学ぶ3倍速仕事力  P.72-79  2008.6

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    Author:Other 

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  • マーケティング・パワー・ウーマン 第1回 Newspaper, magazine

    宣伝会議  宣伝会議No.738  P.120-121  2008.4

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    Author:Other 

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